LJH Construction provides exceptional residential and commercial construction and renovation services, but the company isn't landing the large-scale contracts that it really wants to work on. Even with LJH Construction’s professional accreditations and an overwhelming number of testimonials from happy clients... without a cohesive brand appearance, customers are shying away from hiring them.
Research—Clarifying LJH Construction’s primary target audience of family-oriented home-owners between the ages of 35 – 50 with a household income of $120K+. Market research to understand what potential customers find appealing when hiring a construction company. Surveying current and past clientele.
Mood Boards—Special attention is paid to logo design solutions, tone and feel, photography style, and colour palette.
Idea Generation—Concept—LJH Construction is no-nonsense, professional, and meticulous; a company founded on the values of integrity and precision. These ideals can be authentically represented through the motif of a blueprint.
Colour Palette—A monochromatic palette of calm but assertive blues link to the overall blueprint concept.
Logo Design—LJH is deeply devoted to the symbolism in their current logo, consequently, some elements must be carried over into the new design. To make the logo feel balanced and contemporary, tapered lines are added to give the impression of building plans, letterforms are adjusted, and the typography is updated.
Typography—Bold and condensed, Bebas is an industrial font which ties in conceptually to the overall branding. A modern serif font with proven legibility, Century Schoolbook is a pleasant and no-nonsense choice for body copy.
Photography—Bright and professional, showcasing the company's attention to detail.
Design—Minimal design elements are used to keep the branding simple and modern. Thin tapered lines and the occasional paper texture connect the audience with the brand's industry and service.
SERVICES—RE-BRAND—Design / Branding
CREDITS—RE-BRAND—Photography: J. Alex Brinson / Motion Graphics Design: Fredy Mendoza / Web Design: Unknown
SERVICES—OPEN OUTCRY VIDEO—Design / Concept / Direction
CREDITS—OPEN OUTCRY VIDEO—Production: GB Brand Management / Director of Photography: Maria Paulina Duque Callejas
Created with GB Brand Management
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